Key moments in the history of
1989 Max Azria launches BCBGMaxAzria and opens first headquarters on 9th street in downtown Los Angeles
1990 The brand's first catalog is distributed.
1991 Lubov Azria joins the company.
1992 The first BCBGMaxAzria store opens in Brentwood
1995 First international boutique opens in Montreal; footwear launches; Azria is awarded California Designer of the Year;
1996 BCBGMaxAzria debuts at New York Fashion Week
1997 BCBG.com launches
1998 Acquisition of Herve Leger
1999 Opening of Paris flagship with Max Cafe restaurant.
2001 BCBG Girls launches
2004 Max Azria Atelier line of gowns is introduced
2008 More youthful BCBGeneration launches
2009 Azria collaborates with
2010 Launch of bridal collection
2012 Madonna wears Herve Leger on her MDNA World Tour
2013 Herve Leger partners with Mattel on a Barbie