BCBG's big moves since the start

BCBG’s big moves since the start

1/6

Max Azria’s fashion line debuts at New York Fashion Week. (Evan Agostini / Getty Images)

2/6

Actress Viola Davis wears Max Azria Atelier to the 2009 Golden Globes. (Frazer Harrison / Getty Images)

3/6

Madonna wears a Herve Leger outfit for her MDNA World Tour. (Kevin Mazur / WireImage)

4/6

Azria throws the ceremonial first pitch for the Dodgers vs. Colorado Rockies game on April 26. (Harry How / Getty Images)

5/6

A look at the gowns from Azria over the years, as displayed at his retrospective. (Donato Sardella / Getty Images for BCBGMAXAZRIA)

6/6

Max Azria with daughter Joyce Azria, left, creative director of BCBG, and wife Lubov Azria, chief creative officer, at the 25th-anniversary retrospective for Azria’s work. (Donato Sardella / Getty Images for BCBGMAXAZRIA)

By Booth Moore

May 11, 2014 5:30 AM PT

Los Angeles Times Fashion Critic

Key moments in the history of BCBG Max Azria Group.

1989 Max Azria launches BCBGMaxAzria and opens first headquarters on 9th street in downtown Los Angeles

1990 The brand’s first catalog is distributed.

1991 Lubov Azria joins the company.

1992 The first BCBGMaxAzria store opens in Brentwood

1995 First international boutique opens in Montreal; footwear launches; Azria is awarded California Designer of the Year; Charlize Theron models in first ad campaign.

1996 BCBGMaxAzria debuts at New York Fashion Week

1997 BCBG.com launches

1998 Acquisition of Herve Leger

1999 Opening of Paris flagship with Max Cafe restaurant.

2001 BCBG Girls launches

2004 Max Azria Atelier line of gowns is introduced

2006 Sharon Stone wears Max Azria Atelier to the Cannes Film Festival

2008 More youthful BCBGeneration launches

2009 Azria collaborates with Miley Cyrus on line for WalMart called Miley & Max; Viola Davis wears Max Azria Atelier to Golden Globes; first BCBGMaz Azria fragrance is introduced.

2010 Launch of bridal collection

2012 Madonna wears Herve Leger on her MDNA World Tour

2013 Herve Leger partners with Mattel on a Barbie

2014 BCBGMax Azria celebrates 25 years with retrospecive exhibition.

Archives Fashion

Booth Moore

As Los Angeles Times fashion critic from 2004-15, Booth Moore logged tens of thousands of miles covering the runways from L.A. to Paris and interviewing style leaders such as Karl Lagerfeld, Tom Ford and Donatella Versace.

BCBG’s big moves since the start

More From the Los Angeles Times