Looking for new products and ways to freshen up your skin for the summer? Or want to learn to make bold makeup choices for date nights and special occasions? Then you might be in luck if you attend the annual Beautycon Festival Los Angeles from noon to 8 p.m. Saturday at the Los Angeles Convention Center in downtown L.A.
Beautycon Media Chief Executive Moj Mahdara said she anticipates between 12,000 and 15,000 people will attend the day-long festival for beauty panels, makeup tutorials and music and to visit with representatives from cosmetic and lifestyle brands.
General admission tickets are $50.99, and special admission ticket packages are available at other price levels. Click here for additional information and tickets.
This is the fourth Beautycon Festival Los Angeles. Mahdara said other Beautycon events in London and New York have been festive occasions because of the high energy of people in those cities, and she doesn't expect less from the L.A. crowd. Festival organizers plan to expand the event to Mexico City and Singapore next year.
Mahdara said L.A.'s Beautycon is exciting because dozens of well-known content creators for social media and video platforms including SnapChat and YouTube live in L.A., and several often attend the beauty festival. (Some of the content creators featured on the guest list section of Beautycon Festival L.A.'s website are Koleen Diaz, Sierra Furtado and Tiffany Ma.)
Festival organizers said the idea behind the festival is to explore what beauty means.
"Makeup doesn't make you pretty," said R.J. Rousso, who oversees corporate communications for Beautycon Media. "Makeup is fun. Makeup is an expression."
Scheduled panel discussions during the festival will address lifestyle and beauty topics including what people would say to a younger version of themselves and what advice female entrepreneurs have for those looking to become entrepreneurs in the beauty industry.
The festival also will be an outlet for more than 75 beauty and lifestyle brands including L'Oréal Paris, SheaMoisture, Garnier, Kendra Scott, India Boulevard and QVC. Festival organizers said attendees will receive makeup and beauty product samples during the event and get a chance to learn how best to use those products.