Fendi moves out and up, A.P.C. pop-up offers a deal to shoppers, and Rachel Zoe has a cool plan

Italian luxury brand Fendi has switched-up its longtime home on Rodeo Drive, swapping out a small, one-story boutique for a larger, two-story flagship at the corner of Wilshire Blvd. and Rodeo. Women's ready-to-wear, shoes, furs and accessories are showcased upstairs in the new boutique, and the men's collection – which hadn't been part of the previous space at all – occupies the ground floor. The two are linked by a travertine staircase. Interior details include a colorful wall hanging of patchworked fur pieces and framed photographs of Roman fountains taken by Karl Lagerfeld (the house's longtime creative director for women's ready-to-wear and fur). Fendi Beverly Hills, 201 N. Rodeo Drive, Beverly Hills.


As part of A.P.C.'s Melrose Place pop-up shop showcasing French fashion designer Vanessa Seward, (February 11 through March 27), the store is offering complimentary monogramming on all VS denim purchase. Because, let's face it, the only thing better than a pair of designer jeans is pair of designer jeans with your name embroidered in gold across the back pocket. A.P.C., 8420 Melrose Place, Los Angeles.


Stylist / reality TV star / designer Rachel Zoe is set to open her eponymous brand's first-ever retail space – albeit on a temporary basis. A Rachel Zoe pop-up shop is set to pop up at the Grove shopping center in Los Angeles on February 24 and pop down on March 31. The temporary bricks-and-mortar space, which will be located between MAC Cosmetics and Crate & Barrel (and across from the dancing fountain) will be stocking pieces from the label's Spring 2016 apparel, footwear and jewelry collections as well as a range of items from her Core collection. The space is also expected to host a handful of fashion-focused events and personal appearances – including a few by Zoe herself. The Grove, 189 The Grove Drive, Los Angeles.


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