Fashion designer Tom Ford may be as well known for his impeccably groomed looks as he is for his flawless tailoring. So it was no surprise when he introduced a line of eight men's grooming products this month or when he noted that the collection was inspired by his own personal skin care regimen.
"I think I am one of the few male designers who could actually sell skin care, because I am 51, and, on a good day, I don't look 51," Ford told us, with a lack of modesty that somehow seemed justified for a guy whose name is a Jay Z song title ("Tom Ford" on the "Magna Carta Holy Grail" album).
The Tom Ford for Men Skincare and Grooming Collection ($48-$150 at Neiman Marcus stores and http://www.neimanmarcus.com) is the latest addition to Ford's growing beauty empire, which includes men's and women's fragrances, women's skin care and a full range of color cosmetics, all developed with the Estée Lauder Cos. Inc.
Beyond Dopp kit essentials — cleanser, moisturizer and lip balm — the line also features items that Ford may consider basic, even if the masses of manhood have yet to hit his level of skin care perfection. These include an eye treatment, mud mask, skin revitalizing treatment oil, concealer and bronzing gel.
Some guys may need a little persuading to break out a concealer stick, but Ford touts it as a fast camouflage for razor nicks and under-eye circles. The name of his Anti-Fatigue Eye Treatment plays to its practical benefits, targeting the effects of travel, a late night out or signs of aging.
"Most men don't think in terms of looking younger or more beautiful; they care about not looking fatigued," Ford says. "Tired, dulled skin makes you look and feel less confident and empowered."
And Ford seems to be one confident and empowered guy.