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Ariana Grande, Urban Outfitters unveil fresh Dangerous Woman Tour merchandise

Ariana Grande, Urban Outfitters unveil fresh Dangerous Woman Tour merchandise
A look at Ariana Grande’s DWT for UO merchandise. (WWD)

Ariana Grande is gifting her Arianator fan base an early holiday treat. The pop star, who wrapped her Dangerous Woman Tour in September, is launching DWT for UO, a merchandise collection sold exclusively at Urban Outfitters.

Produced in partnership with merchandise and brand management company Bravado, DWT for UO is a nine-piece assortment of previously unreleased designs from Grande's Dangerous Woman Tour and era. The collection includes T-shirts, sweatshirts, sweatpants, a dad hat, a bomber jacket and an anorak jacket. Princes range from $34 to $299.

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Product will be available in all of Urban Outfitters' North American locations beginning Friday, Dec. 8 at 5 p.m. in each store's respective time zone. UO will feature a special playlist in its North American stores to fete the release of the product. An e-commerce launch will follow on Monday.

Ariana Grande’s DWT for UO merchandise.
Ariana Grande’s DWT for UO merchandise. (WWD)

Grande's Dangerous Woman Tour took place over a seven-month span and reportedly earned the singer $71 million. The European leg of the tour began on May 8, but was ultimately postponed a few weeks later following the terror attack after Grande's performance in Manchester, England. Just days after the attack, Grande revealed that she would return to the city to play a benefit concert in honor of the 22 concert-goers who died and 59 who were injured. The One Love Manchester concert raised more than $2.6 million to benefit the victims of the attack.


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