Missoni creates activewear capsule collection for MyTheresa

Missoni has created an activewear capsule range for MyTheresa.com which launches on Thursday, WWD has learned. The collection takes its cue from Jennifer Missoni — an actress, yoga advocate, daughter of Luca Missoni, and niece of Angela Missoni, the company’s creative director.

The Missoni x MyTheresa.com six-piece range, designed by Angela Missoni, consists of a cropped cardigan, a top, leggings, a jumpsuit, a halter neck bra and trousers — all done in the Italian house’s signature patterns. This is the first time the Italian brand has partnered with the e-tailer on an ath-leisure collection, a project that’s in line with MyTheresa’s plan to amp up its athleticwear offer on the site.

Prices range from 280 euros, or $299, for a halter neck bra to 670 euros, or $716, for a crossover jumpsuit. It will be sold on MyTheresa.com exclusively.

In addition to serving as muse for the range, Missoni will feature in a short film as well as in yoga video tutorials. Everything has been filmed in a villa north of Milan. The videos will run across the e-tailer’s social media platforms and web site.

“There is a trend in activewear,” said Angela Missoni. “And as I felt this part of the wardrobe was missing from my regular collection; this is why I created this activewear capsule.”

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