Amanda Seyfried on playing against type in ‘Lovelace’

Amanda Seyfried is on the August cover of Elle, touting her new movie “Lovelace,” set to open Aug. 9. This is the movie in which Seyfried, who is known for roles such as the virtuous Cosette in “Les Miserables,” plays porn star Linda Lovelace, of “Deep Throat” fame. “I read the script and I was like, ‘Wow, this is the riskiest thing that’s happening [in Hollywood] right now.’ The first thing you think about is that it could have ruined my career. At the same time, I was like, ‘This is my chance to show them, to show the industry, to be recognized,’” she says. [Elle]

Designer Tom Ford says he is thrilled that loyal customer Jay-Z named a song on his new album “Magna Carta Holy Grail” after him. “It’s a kind of validation of one’s work, as it means that one has really penetrated and made an impact on popular culture,” Ford told WWD. [WWD]

Super model Christie Brinkley’s 15-year-old daughter Sailor Brinkley-Cook seems to be following in mom’s footsteps. The pair appear together on the cover of Bella NYC magazine, and Sailor is modeling the new One Direction collection in Claire’s fall ad campaign. [People]

Hermes, maker of the covetable Birkin and Kelly (named for Grace Kelly) bags, plans to open two new factories in France. [Telegraph]

Katy Perry’s newest fragrance, due out in August, is Killer Queen, named for the Freddy Mercury classic song. “Freddie Mercury painted the lyrics of this woman who I wanted to be. She seemed very powerful, and she captivated a room when she walked in,” Perry says in an interview with Julie Naughton and Pete Born in WWD. “I feel like I’m falling, finally, into that woman Freddie painted.” [WWD]

“Mad Men” costume designer Janie Bryant is in development talks for a new costume-design reality series, Deadline Hollywood reports. [Deadline Hollywood]

An image of Rihanna shot for the fall ad campaign for her forthcoming Rogue fragrance shows the singer with part of her head shaved and smoky makeup. [WWD]

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