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Brad Pitt will be Chanel No. 5’s celebrity pitchman

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Brad Pitt is the new celebrity pitchman for Chanel No. 5, in an interesting experiment to see how effectively a man can sell women’s perfume. He’s reportedly being paid $7 million for his efforts. [WWD]

Newly engaged Jenni “JWoww” Farley hopes to wear a pink ballgown when she weds. [People]

Elle announced last week that Sarah Jessica Parker is on the cover of November’s “Women in Hollywood” issue. It turns out hers is one of several covers. Others feature Octavia Spencer, Dakota Fanning and Emma Watson. [Huffington Post]

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Rebecca Minkoff plans to open her first U.S. flagship in NYC next year. [WWD]

Hello Kitty has thrown her hat in the ring: The cute critter announced Monday morning that she’s running for president. Fans can vote on her running mate and show their support by wearing a campaign tee. [Sanrio]

Jockey has teamed with celebrity stylist Rachel Zoe on a new line of women’s underwear and shapewear. [WWD]

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An international dispute is swirling over a portfolio of drawings by the late Yves Saint Laurent. [WWD]

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