A spring collection is already in the planning stages, and, if the concept catches on, the couple has discussed saying "I do" to a whole range of products.
"We're thinking about doing cuff links with the owls on them," Ferguson says, "or maybe teaming up with a really great stationery company to make wedding invitations ... and we've talked about doing wedding bands, [scarves] for women and pocket squares. But we like the idea of keeping it in the wedding arena."
As for their own wedding (Ferguson popped the question to his boyfriend of two years in July, during a trip to Mexico to celebrate costar Sofia Vergara's 40th birthday), the couple has yet to decided where and when they're going to make it legal.
"We have some ideas," Ferguson says. "We're thinking about New York, where it's legal now, and it could be as early as the spring of next year — or as late as the spring of the following year."
But there's no doubt that when it happens, the choice of nuptial neckwear is a no-brainer — especially considering a tie slated for release on Valentine's Day.
"The collection was originally 20 ties," says the Tie Bar's Shugar. "But this 21st one is a black, satin bow tie with a very subtle version of the owl [logo] on it. It's meant to be a formal tie to be worn for a same-sex wedding. We see it as marriage equality's version of the Lance Armstrong bracelet or the pink ribbon."
Ferguson says the humorous approach to the line, from the label's name to the very funny video the couple made to announce the project, will make it easier for some to tackle the topic.
"If you can talk about something very serious like civil rights and marriage equality with humor and grace and wit, you're going to get a lot farther than with just the dry facts," he says.
"That's something I learned from being on 'Modern Family.' We deal with a lot of sensitive issues on the show, but we have writers who do it with such grace and humor that I feel like we get a lot farther. We're not going to be on the front lines angry with a bullhorn."