McDonald's will introduce a new Happy Meal ambassador named Happy Friday. He's an animated Happy Meal with arms, legs and a mouth, and apparently, people think he's scary.
But is Happy really that scary? Scarier than the fast food chain's Ronald McDonald clown? McDonald's also gave us the odd, cuddly version of a red-headed burglar with the Hamburglar.
After photos of the mascot were released, people on Twitter Monday dubbed Happy, McScary and a #McScary soon followed.
"Holy McScary! That'll keep the kids away from the fast food" writes @SillyAndiEE.
Happy has two bright eyes and the Happy Meal box's golden arch handles serve as eyebrows. His mouth opens wide to reveal two impressive rows of glistening white teeth and a pink tongue. If anything, he's an advertisement for good dental care.
"Happy...will encourage kids to enjoy fruits, vegetables, low-fat dairy and wholesome beverages such as water or juice," said McDonald's in a statement.