FoodDaily Dish

Nestle to release new Butterfinger peanut butter cups

Nestle SACNBC (tv network)The Hershey Co.

The battle of the peanut butter cups is officially on, with Nestle versus Hershey. Nestle plans to release a Butterfinger peanut butter cup next year, starting a whole new candy feud for the world's candy cup connoisseurs to indulge in. 

The candy looks similar to a Hershey's Reeses peanut butter cup, with a Butterfinger smooth and crunchy peanut butter filling in a chocolate shell. Unlike Reeses though, it comes in a square shape with round edges rather than in a circle. 

"The peanut butter cup is America's favorite candy," Jeremy Vandervoet, brand manager for Butterfinger, told CNBC. "This is the first time the peanut butter cup will change."

Nestle has already purchased its first-ever Super Bowl commercial for 2014 to advertise the new version of its 90-year-old candy bar.   

"Drool. Butterfinger Peanut Butter Cups on the way," Fox anchor Dagen McDowell said on Twitter. @ScoreyWebster tweeted "This is real? Don't toy with my emotions."

The candy world may be buzzing, but Hershey isn't worried. "Reese's is on of America's most beloved brands," said Anna Lingeris, senior manager of brand PR and consumer engagement at Hershey. According to Nielsen reports, Hershey was the only domestic candy brand to top $1 billion in sales last year. 

The cups are to come in 1.5-ounce packs with two cups, 3-ounce packs with four cups and 40-ounce bags for sharing -- or not.  

Regardless of how well the new Butterfinger cups sell, they have at least one undeniable fan in Bart Simpson.

Are you a fellow fan of all things chocolate? Follow me on Twitter: @Jenn_Harris_

ALSO:

Booze heist: $26,000 worth of Kentucky bourbon stolen

Robot barista makes your coffee, remembers your order

Sorry, Chipotle fans, your favorite burrito chain is raising prices

Copyright © 2014, Los Angeles Times
Related Content
Nestle SACNBC (tv network)The Hershey Co.
  • Oreos as addictive as cocaine: How to kick your addiction
    Oreos as addictive as cocaine: How to kick your addiction

    It should come as no surprise to anyone that Oreo cookies were found to be as addictive as cocaine in a recent study. Our bodies are wired to like sugary, fatty foods, but it's not a habit that can't be kicked, according to New York City Dr. Timothy Morley, whose work...

  • Joe Biden welcomes furloughed workers back with muffins
    Joe Biden welcomes furloughed workers back with muffins

    The 16-day government shutdown is officially over, and Vice President Joe Biden was busy making the rounds Wednesday morning, welcoming federal workers back to work. And he did it with food, the ultimate peace offering/good gesture/way to fix almost anything. 

Comments
Loading