Siblings Kaia and Presley Gerber make Calvin Klein Jeans’ new ad campaign a family affair
Siblings and second-generation models Kaia and Presley Gerber, the genetically blessed offspring of supermodel Cindy Crawford and Rande Gerber, are the newest faces of Calvin Klein Jeans’ global advertising campaign, the New York based label announced Thursday.
In images from the multimedia campaign, which was shot by photographer Willy Vanderperre, the younger Gerbers are clad in pieces from the core Calvin Klein Jeans collection (which is in stores and online now) and accessorized with a red-and-white quilt that’s slung over one shoulder, dangling from one hand or spread out on the floor beneath them. (The quilt is a symbolic through line for the campaign, representing connectedness and, according to the label’s website, “a patchwork of individuals, unified and unbreakable.”)
Kaia Gerber, you may recall, made her inaugural New York Fashion Week runway turn (just days after her 16th birthday) at the Calvin Klein show in September, and the campaign marks the second branding gig for the brother-sister act, following their official debut as Omega brand ambassadors at a Paris Fashion Week cocktail party in the fall.
The Gerbers are just the latest famous faces to front the label’s Our Family #MYCALVINS campaign, which kicked off in November and has previously featured Solange (along with Kelela, Dev Hynes, Caroline Polachek and Adam Bainbridge) and A$AP Rocky (with members of the A$AP Mob).
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