LOS ANGELES (June 26, 2007) Fashion is among the defining passions of an image conscious Southern California. In celebration of the recent launch of the Los Angeles Times IMAGE section (www.latimes.com/image) devoted to covering all manner of personal style and expression, it was announced today that The Times has become an Official Media Sponsor of the third annual Los Angeles Fashion Awards. Held at the venerable Orpheum Theatre in downtown LA and slated for October 26, 2007, the 2007 LA Fashion Awards presented by Saturn promise to highlight the tastemakers and designers whose influential creativity inspire the West Coast and drive worldwide trends.
"IMAGE debuted as a new print and online offering from the Los Angeles Times this spring, covering fashion, style and lifestyle like no other media source in the nation," said David Murphy, executive vice president and general manager of the Los Angeles Times. "SoCal culture drives global trends, and the LA Fashion Awards offer the perfect platform to not only celebrate those who invent LA style, but also connect the fashion industry, community and advertisers with The Times readers and users. We are proud to support this event."
By aligning with the LA Fashion Awards presented by Saturn, The Times can offer its advertisers the integrated power and reach of its print and online audiences with the extended connectivity of the experiential live consumer event. The individual awards present naming right opportunities that may be facilitated under The Times sponsorship, along with several other potential levels of brand involvement.
"It's fantastic to have the participation and support of the Los Angeles Times in the LA Fashion Awards," said event co-founder/producer Jennifer Üner. "This collaboration illustrates The Times commitment to fashion - one of LA's top industries - and their respect for those who shape it, those who wear it and those who sell it."
For ticketing and in-depth LA Fashion Awards information, please visit www.LAFashionAwards.com.
About the Los Angeles Times
The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 2.2 million and 3.3 million on Sunday. The Los Angeles Times and its media businesses and affiliates including latimes.com, The Envelope/theenvelope.com, Times Community Newspapers, Recycler Classifieds, Hoy, and California Community News reach approximately 8.1 million or 62% of all adults in the Southern California marketplace.
The Pulitzer Prize-winning Los Angeles Times, has been covering Southern California for over 125 years and is part of Tribune Company ( NYSE: TRB), one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Additional information about the Los Angeles Times is available at www.latimes.com/mediacenter.
LA FASHION AWARDS
Now in its third year, the Los Angeles Fashion Awards has become LA's signature annual fashion industry event. By illuminating the best in California fashion, the world is put on notice that LA is not just an entertainment capital, but also a true fashion capital. Indeed, Los Angeles is home to the largest Fashion District in the nation, with an apparel manufacturing industry that employs more people than New York's. This annual awards and honors program, multimedia portfolio, and runway stage production spotlights individual talents for public recognition and provides a benchmark of achievement for others. For more information, please visit www.LAFashionAwards.com.
Sharon W. House (for business media), Much and House PR (323) 965-0852
Jennifer Gross (for fashion media), Evolutionary Media Group (323) 658-8700
Nancy Sullivan (213) 237-6160 email@example.com