Living the Season with the Los Angeles Times Online Holiday Guide
LOS ANGELES, November 13, 2008 The Los Angeles Times (latimes.com)this week launched its online Holiday Guide, giving Angelenos a singular, all-inclusive destination for finding unique, cost-effective and cheerful ways to fully enjoy in the season.
The locally-focused guide brings together holiday news from across latimes.com, and includes the launch of the new “To Live and Buy in LA” shopping blog aimed towards providing consumers with money-saving tips and gift suggestions. The Holiday Guide also draws users to Calendar’s “Holiday Movie Sneaks” previews of upcoming film releases, family night, romantic date, or office party restaurant picks and other festive event tips.
In addition, getting into the tastes of the season is made easy with The Times Food section’s most popular holiday recipes, and the integration of KTLA’s video highlights of L.A. Live’s month-long launch events promises to keep everyone in the know about the hopping downtown scene’s happenings. Users can also participate themselves at Your Scene by uploading and sharing favorite holiday photos.
“This is a great new addition to the site readers can now find the best ways to experience the holiday season in Southern California in one comprehensive location,” said Meredith Artley, Executive Editor, latimes.com. “The new Holiday Guide helps connect readers with insights, ideas and information on what’s happening locally to make their holiday season more joyful and less stressful.”
The Holiday Guide has already attracted numerous savvy local and national advertisers keen to reach latimes.com influential audience, including Beverly Hills CVB, Camarillo Premium Outlets, Carlsbad Premium Outlets, Desert Hills Premium Outlets, City of Beverly Hills, Cost Plus, Crystal Cathedral, Hollywood & Highland, Sport Chalet and Vans.
The Times also introduces an “Haute for the Holidays” sweepstakes in partnership with HAUTELOOK, an online, exclusive member’s only club that organizes daily 24-48 hour private sales of the world’s top brands up to 75% off of retail prices. Shoppers are entered to win a $250 HAUTELOOK designer shopping spree each week and a grand prize, $2500 shopping extravaganza at the end of the season. Winners will be announced each Monday on KTLA.
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About the Los Angeles Times:
The Pulitzer Prize winning Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 2 million, and 3 million on Sunday. The Times has been covering Southern California for 127 years and reaches a combined print and interactive local weekly audience of 4.5 million. The fast-growing latimes.com now draws 10 million unique visitors monthly.
The Los Angeles Times Media Group portfolio of products also includes LA, Los Angeles Times Magazine; The Envelope; Metromix; Times Community Newspapers; Hoy and California Community News, with an overall reach of approximately 5.3 million, or 40 percent of all adults in the Southern California marketplace. It is part of Tribune Company, one of the country’s leading media companies, with businesses in publishing, the Internet and broadcasting. Additional information is available at latimes.com/mediacenter.
Contact:
Nancy Sullivan (213) 237-6160 nancy.sullivan@latimes.com
John Conroy (213) 237-4791 john.conroy@latimes.com
