SANTA ANA and LOS ANGELES, Calif. -- July 22, 2009 -- Orange County Register Communications and the Los Angeles Times Media Group (LATMG) today announced the launch of OCSaver/Local Values --- an advertising insert distribution solution providing effective, targeted reach to Orange County households.
Beginning August 27-29, OCSaver/Local Values will be distributed to subscribers of The Orange County Register and the Los Angeles Times on Fridays and to non-subscribers through the Register's 25 community newspapers, LATMG's Spanish language newspaper Hoy Fin de Semana and non-subscribers via USPS mail on Thursday, Friday or Saturday of each week. In addition, OC Saver/Local Values allows advertisers to reach selected households, providing significantly increased targeting capabilities.
"The combined OCSaver/Local Values distribution program will have access to nearly one million Orange County households," said Terry Horne, Publisher of The Orange County Register. "By distribution through the Register and The Times, the program offers advertisers the best reach in Orange County."
"OCSaver/Local Values promises to be the definitive preprint solution in Orange County," said Eddy Hartenstein, Los Angeles Times Publisher. "By combining the existing Orange County Register and Los Angeles Times programs and harnessing the unparalleled reach of our distribution systems, we can provide advertisers virtually unduplicated coverage in one, robust preprint package."
The Orange County Register and the Los Angeles Times will each offer advertiser placement in OCSaver/Local Values.
About Orange County Register Communications, Inc.
Orange County Register Communications, Inc. of Santa Ana, Calif. is part of Freedom Communications, Inc. and is publisher of The Orange County Register, a three-time, Pulitzer Prize-winning newspaper and the area's most trusted source of news and information since 1905. The company also publishes OCRegister.com, OCExcelsior.com, OrangeCounty.com, 25 community newspapers, and Spanish-language Excélsior. Magazines include Coast, Coast kids, Preferred Destinations and several publications supporting the performing arts. Orange County Register Communications also offers a full spectrum of custom printing services, insert and direct mail advertising vehicles. For more information, visit www.ocregister.com/aboutus.
About the Los Angeles Times
The Los Angeles Times (latimes.com) is the largest metropolitan daily newspaper in the country, with a daily readership of 2.2 million and 3.2 million on Sunday, and a combined print and interactive monthly audience of 4.8 million. The Los Angeles Times and its media businesses and affiliates -- including The Envelope (theenvelope.com), BrandX (thisisbrandx.com), Times Community Newspapers, Hoy, and California Community News -- reach approximately 5.5 million or 42% of all adults in the Southern California marketplace.
The Pulitzer Prize-winning Los Angeles Times has been covering Southern California for over 127 years and is part of the Tribune Company, one of the country's leading media companies with businesses in publishing, the internet and broadcasting. Additional information is available at latimes.com/mediacenter.