Image and LA, Los Angeles Times Magazine to Debut Style Upgrades in January

LOS ANGELES — In the world of fashion, reinvention is a constant and today the Los Angeles Times announces fresh new looks for its most style-conscious publications: Image and LA, Los Angeles Times Magazine. Beginning in January, each will unveil design upgrades and increased online features reflecting enhanced fashion, beauty, shopping and style content. And LA will be more widely available across Southern California via opt-in and stand-alone subscriptions.

"The business of style and fashion in Southern California encompasses everything from the local scene where trends are born and the red carpet rules, to the runways of New York, Paris, London and Milan," said The Times Chief Revenue Officer and Executive Vice President of Advertising & Marketing, John O'Loughlin. "The Times' expanded coverage and new circulation models will deliver the editorial environments and audiences that retail and luxury advertisers want."

Image, dedicated to Southern California's distinct perspective on fashion and style, will get a bright visual boost with a more photo-intensive layout and increased reporting on trends in the making, new products and sales. In addition, beginning January 2nd, Image content will be featured in the glossy pages of LA the first Sunday of each month, while remaining a Sunday Times stand-alone section for the month's subsequent weeks. Image's addictive "All The Rage" blog will have more frequent posts and include LA-related content, making a one-stop shop for the au courant-obsessed.

LA, which celebrates the gamut of Southern California's vibrant and influential culture, will increase its fashion, style and luxury quotient with the added Image content. The elegant new print layout will also be reflected online with a refreshed which will include timely news from "All The Rage." In addition, a new LA-centric e-newsletter highlighting the magazine's columns, feature stories and expanded digital content will debut in early 2011.

"Image and LA complement each other beautifully and our new editorial vision will enhance what both offer while providing readers with more ways to get the style news they crave," said Times Assistant Managing Editor, Features, Alice Short. "Image will continue to distinguish itself as an authority on fashion, and LA's unique magazine coverage will soon reach even more readers."

Sunday Times subscribers not currently receiving LA may opt in, free of charge, and readers interested in a stand-alone magazine subscription can sign up now at Delivery will start with the January 2nd issue.

Follow LA, Los Angeles Times Magazine at, @latimesmagazine and; Image at, @latimesimage and


About the Los Angeles Times

The Los AngelesTimes is the largest metropolitan daily newspaper in the country, with a daily readership of 1.8 million and 2.9 million on Sunday, more than 8 million unique visitors monthly and a combined print and online local weekly audience of 4.5 million. The Pulitzer Prize-winning Times has been covering Southern California for more than 128 years.

The Los Angeles Times Media Group (LATMG) businesses andaffiliates also include The Envelope, Times Community Newspapers, Brand X, LA, LosAngeles Times Magazine, and Hoy Los Angeles which, combined with theflagship Los Angeles Times, reach approximately 5.4 million or 40%of all adults in the Southern California marketplace. LATMG alsoowns and operates California Community News as well as TribuneDirect's west coast division and is part of Tribune Company,one of the country's leading media companies with businesses inpublishing, the Internet and broadcasting. Additional informationis available at


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