The Fess Parker Winery & Vineyards had its inaugural harvest in 1989. Parker's wines, whose label includes a tiny, sepia-toned coonskin cap, never quite achieved cult status. But by 2001, they had won more than 30 medals.
In 1998, the Parkers bought the landmark Grand Hotel in Los Olivos, which they turned into Fess Parker's Wine Country Inn & Spa.
For many of his rural Santa Ynez Valley neighbors, Parker's good-guy TV image was shattered in 2004 after he announced his intention to sell 745 acres of Santa Ynez Valley ranchland to the local Chumash Indians in a joint venture calling for building up to 500 luxury homes, a resort hotel, two championship golf courses and an equestrian center.
Because the land would be annexed by the tribe on sovereign land, The Times reported, the development would not have to adhere to county zoning laws and land-use regulations.
In protest, many residents boycotted businesses that served Parker's wines and placed "Fess" stickers on stop signs. Others, including some of Parker's friends, even shunned the actor-turned-businessman.
"I just can't find anything in this whole thing to regret," Parker told The Times. "It does give me great pleasure to do this for the Indians. If they don't deserve to live in the most beautiful portion of this valley, who does?"
In October 2005, however, Chumash leaders and Parker abandoned their development plans after they failed to agree on the size of the hotel, the value of the land and other details.
Although he had severely strained his relations with many in the valley, he remained popular with tourists. Parker, who for many years divided his time between homes in Montecito and the Santa Ynez Valley, often greeted visitors to his winery, many of them aging baby boomers who would reach out to shake the hand of the gray-haired man who had once portrayed Davy Crockett or have their picture taken with him.
"I think I'm the luckiest guy in the world," Parker told the Cleveland Plain Dealer in 1994. "I've lived long enough and observed enough to make myself very comfortable with the realization that the Disney films and particularly Davy Crockett gave me an image that is unbelievably durable. It's been 40 years and people are still talking about it."
In addition to his wife of 50 years, Marcella, and his children, Parker is survived by 11 grandchildren and a great-grandchild.
Services are pending.