Los Angeles Times Media Group Takes New Approach to Sunday Magazine Business

LOS ANGELES, July 28, 2008 – The Los Angeles Times Media Group announced today that it will begin publishing LA on September 7th, a monthly Sunday magazine, with Annie Gilbar named as editor-in-chief. Signaling a serious intent to competitively engage in the Southern California marketplace, LA's look and attitude will celebrate the unique nuances of life in Los Angeles.

"Scratch the surface and Los Angeles is center stage; the city of surprise, diversity, culture and fashion," says Annie Gilbar. "The world watches Southern California and LA is aimed at celebrating our town's confidence, our success, our talent, our style and our possibilities. Our pages showcase great writers and photographers whose memorable stories and images will make you laugh and cry."

Former editor-in-chief of LAStyle magazine, one of the founding editors of InStyle magazine and former editor-in-chief of Live! Magazine, Annie Gilbar has also co-authored 18 books. In addition, she served as executive vice-president and editor-in-chief of WeddingChannel.com and president of MyTime.com, as well as spent three years co-producing and co-starring in her own "Annie's Eye" hit television series on Home Shopping Network.

Gilbar has assembled a stellar staff of award-winning magazine veterans including Creative Director Rip Georges, Deputy Editor Nancie Clare, Senior Editors Tessa Benson and Jod Kaftan, Editor-at-Large Robin Sayers, Design and Culture Editor Mayer Rus, Food and Wine Editor Lora Zarubin, Fashion Director Lori Goldstein, Managing Editor Helene Goldsen, and Director of Manufacturing and Production Marc Barrington. Contributing editors include Orlando Pita, Andrew Bridge, David Steinberg, Robyn Todd, Kathy Freston, Kelly Meyer, Gil Garcetti, Paul Fortune, Lori Marshall, Dr. Judith Reichman, Dr. Dale Atkins, Greg Turpan, Victoria Brynner, and more.

LA will debut with its fall fashion issue, which will showcase the new glossy stock with a gatefold cover and have 140-plus pages. The October 5th magazine will focus on design, home and entertaining and the November/December edition Thanksgiving will highlight the season with an indispensable guide to gifting and celebrating the holidays in style.

LA will be distributed only within the Sunday Los Angeles Times and is a stand-alone editorial operation.
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About the Los Angeles Times:

The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 2.2 million and 3.2 million on Sunday, and a combined print and interactive weekly audience of 4.8 million. The Los Angeles Times and its media businesses and affiliates – including The Envelope , Metromix , Times Community Newspapers, Hoy , and California Community News – reach approximately 5.5 million or 42% of all adults in the Southern California marketplace. The Pulitzer Prize-winning Los Angeles Times, has been covering Southern California for over 126 years and is part of Tribune Company, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Additional information is available at latimes.com/mediacenter.

Contact:
Nancy Sullivan (213) 237-6160 nancy.sullivan@latimes.com

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