SoCals' Own Office Pool

LOS ANGELES, Calif., September 8, 2009 -- The Los Angeles Times (www.latimes.com) today announced the launch of its new, weekly Pro Football Pick 'Em (www.latimes.com/football) enabling its Sports' readers, weekend warriors and fantasy sports enthusiasts to register a team, create or join an existing league, invite friends and pick game winners. Alongside The Times enormously popular and respected sporting news coverage and commentary, users will also now find Game Forecast (www.latimes.com/sports/forecasting), which provides detailed, statistical analysis of each NFL team and every match-up on the schedule. Game Forecast arms fantasy league players with industry-leading data necessary to pick winners, finalize rosters and make important waiver wire decisions.

"Think of The Times offering as Southern California's own online 'office pool,' where friends can challenge each other during the regular season to accumulate as many points as possible and see their names atop the standings at the end of each week," says Rob Barrett, Executive Vice President, Tribune Interactive. "You think you know football? Prove it!"

The Pro Football Pick 'Em game is powered by RotoHog and Game Forecast analysis is delivered via AccuScore, which will also provide latimes.com readers with game-by-game information for all local teams including the Lakers, Clippers, Dodgers, Angels, Ducks, Kings, USC and UCLA, along with the NCAA PAC-10 football conference and every major professional sports team.

To register to play, go to http://www.latimes.com/football.

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About the Los Angeles Times

The Los Angeles Times (http://latimes.com) is the largest metropolitan daily newspaper in the country, with a daily readership of 2 million and 3 million on Sunday, and a combined print and interactive local weekly audience of 4.5 million. The fast-growing latimes.com draws over 10 million unique visitors monthly.

The Los Angeles Times Media Group businesses and affiliates also include The Envelope (http://theenvelope.com), Times Community Newspapers, Brand X (http://thisisbrandx.com), LA, Los Angeles Times Magazine (http://latimesmagazine.com), Hoy (http://vivelohoy.com), and California Community News and - combined with the flagship Los Angeles Times - reach approximately 5.9 million or 44% of all adults in the Southern California marketplace. The Pulitzer Prize-winning Times has been covering Southern California for over 127 years and is part of Tribune Company, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Additional information is available at http://latimes.com/mediacenter.

Contact:

Nancy Sullivan | Los Angeles Times | 213-237-6160 | nancy.sullivan@latimes.com

Eddie Velosa | Los Angeles Times | 213-237-3325 | eddie.velosa@latimes.com

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