Hall of Famer John Stockton made his debut in the new State Farm ads unveiled during the NBA's nationally televised Christmas Day slate of games, which concluded with Paul's Clippers playing Curry's Golden State Warriors at Staples Center.
In one of the ads, Stockton's imaginary twin, Don, serves as the chief assist officer who invites fellow State Farm agent Cliff Paul, Chris' brother, to join the playfully named National Bureau of Assists.
Paul didn't hesitate when asked about his new cast mates, who filmed the spots this summer at a studio in Burbank.
"The person I'm sure I was probably the most excited about was John Stockton," Chris Paul said of the NBA's all-time leader with 15,806 assists. "First of all, I have never seen him in a commercial, period. I think back to when I was a kid and he was playing, and I think even more so than the commercial spot, we literally talked the entire time we were on set, and just some of the knowledge that he passed on to me is invaluable."
Paul and Curry have worked together before with State Farm, shooting ads that aired last spring during their teams' first-round playoff series. Their friendship dates to Curry attending Paul's summer camp for high school point guards in North Carolina.
"We started out with the same agency and he kind of helped me in my rookie year, took me around and worked out with him a lot," Curry said.
The point guards said teaming up to make the ads had no impact on the Clippers-Warriors rivalry, one of the fiercest in the NBA.
"All this stuff here is all good, well and fun," Paul said. "It has absolutely nothing to do with what happens when we get on the court."
Said Curry: "We don't lose that edge, obviously, because we're both trying to win and compete, but this is something where we can have fun and just enjoy what basketball has brought us."
Previous State Farm ads involving Paul have been conversation starters wherever he goes, even more so than the Clippers.
"The most common question I get is not, 'Did you win last night?'" Paul said, "but, 'Where's your brother Cliff?'"
Clippers forward Blake Griffin ranked second among Western Conference frontcourt players and Paul was fourth among guards in the first All-Star fan balloting figures released.
Griffin had 307,908 votes, trailing only New Orleans' Anthony Davis (524,623). Paul had 257,528, trailing Curry (549,095), the Lakers' Kobe Bryant (521,542) and Houston's James Harden (336,998). Clippers center DeAndre Jordan ranked 12th among frontcourt players with 43,051 votes.
The top three guards and top two frontcourt players in fan voting will be starters in the All-Star game Feb. 15 at Madison Square Garden.