It has been a reasonably civil dispute, taking any fun you might be able to scavenge out of this ongoing battle between
There has been a reasonable share of biting comments and finger-pointing from various company honchos and flacks, but four months into the dispute, no one had really taken the battle to the streets and tried to rile up the masses.
Until now, anyway.
Time Warner took out a full-page ad in the Sunday edition of the Los Angeles Times this month to specifically rip into DirecTV. And Time Warner is now regularly running a spot on the Dodgers' radio network in which it says almost the identical things in the newspaper ad.
It lists four "facts," all of which naturally paint DirecTV as the undisputed bad guy in this debate. It warns ominously, "DirecTV is not actively engaged in negotiations, leaving fans in the dark. If the Dodgers matter to you, you've waited long enough."
It's difficult to know who to really line up behind when billionaire companies do battle. Dodgers' fans just want it done and their team on TV. Consumers who are not fans just don't want an agreement that foists a hefty price increase for a team they don't watch.
But at least Time Warner’s advertising efforts demonstrate some building urgency. Plus, the local college football season is promising and DirecTV is looking at its third consecutive season of not having the
Maybe the combination of not having the Dodgers,
You’d hope something would finally heat talks up. The Dodgers and
Somebody needs to be a little more ticked off. Whether it's the fans, the team, the politicians, the media, Time Warner or other cable and satellite providers. Hopefully, signs of the traditional advertising campaign signal that the big boys are becoming growingly concerned and more amenable to doing something about it.