L.A. Rams billboard in Hollywood unleashes a Twitter storm

2016 has not been a nice year for St. Louis and its football fans, and this sign in Hollywood may be the icing on the cake.

Clothing company Popular Demand unveiled a billboard on the intersection of Highland and Franklin avenues welcoming the Los Angeles Rams.

The billboard, which has no logo nor affiliation with the franchise, simply reads “Los Angeles > St. Louis. Welcome to LA, guys.”

Our latest billboard is now up! Los Angeles Ram’s stars Todd Gurley, Trumaine Johnson, Tavon Austin are all homies, so what better way to welcome the guys than a billboard in the middle of the busiest intersection in Hollywood? Over a million people will drive past this billboard and now they know how we’re feeling about the Rams big move. I can’t imagine St. Louis is going to be too happy with this one, but we love our city. #NoApologies #BlakeRicciardiTakeover #PopularDemand

A photo posted by Blake Ricciardi (@populardemand) on Mar 14, 2016 at 1:23pm PDT

“Over a million people will drive past this billboard and now they know how we’re feeling about the Rams big move. I can’t imagine St. Louis is going to be too happy with this one, but we love our city,” said the company in its Instagram post.

The Twitter world isn’t taking the billboard too kindly.

Connect with Eduardo Gonzalez on Twitter: @edmgonzalez