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BET Experience 2014: Celebrity basketball, SneakerCon draw fans
BET Experience 2014: Celebrity basketball, SneakerCon draw fans

Though soccer and the World Cup have dominated the global sports conversation heading into the weekend, basketball enjoyed a surge of interest at the second annual BET Experience. At the BETX Celebrity Basketball Game, fans were afforded a view of a range of athletes, musicians and actors who showcased their abilities on the hardwood.  Sponsored by a soft drink company (which also played a role in the team names), the game commanded widespread attention hours before tipoff as fans queued in a massive line slicing across the concourse at the L.A. Convention Center as the festival opened at noon. The free event, which already included artists such as Snoop Dogg, the Game, Tyga,...

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