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Mattel Inc.
Mattel's holiday wish: to get its toys on more children's wish lists
Mattel's holiday wish: to get its toys on more children's wish lists

Barbie and her teammates may get a chilly reception from holiday shoppers. After suffering a rough year, toy maker Mattel Inc. is facing an uphill battle during the crucial gift-buying months of November and December. The El Segundo company has reported four straight quarters of declining revenue. Its classic mainstays, such as the leggy fashion doll and the Fisher-Price line of infant and toddler playthings, are failing to hold the attention of children and their parents. In September, Mattel lost its long-held title of world's biggest toy company. Danish rival Lego now claims that status. Then, this week, the National Retail Federation said products spun from Walt Disney...

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