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Hasbro wins Disney's 'Frozen' doll license starting in 2016
Hasbro wins Disney's 'Frozen' doll license starting in 2016

Hasbro Inc. won the doll licenses to Disney's hit Frozen brand starting in 2016, a coup for the toy maker as it expands its offerings for girls. The Pawtucket, R.I., company also scored the licenses for the Disney Princess properties, including Cinderella and Little Mermaid. Disney's decision is a blow to rival toy maker Mattel Inc., which dominates the fashion doll category and currently holds the licenses to both properties. Hasbro Chief Executive Brian Goldner said the company has steadily grown its girl business in the last few years. "We have a true understanding of girls globally and how today's girls want to play," he said in a Wednesday statement. ...

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