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Mattel Inc.

Wary response to report of Mattel, Hasbro merger

Wary response to report of Mattel, Hasbro merger

A report that Mattel Inc. and Hasbro Inc. might seek a bigger toy box via a merger drew a cautious response Friday from investors and industry analysts.

Stock prices for the nation's two largest toy makers fell after the companies declined to comment on the report, and analysts questioned how much the companies would gain from a merger.

“I don't know if there would be a benefit, and I think that's why it hasn't happened yet,” said Jim Silver, editor in chief of TTPM, a toy review and research firm.

Industry analysts noted that rumors of a Mattel-Hasbro marriage have surfaced repeatedly and then faded in the 20 years since Hasbro resisted a formal $5.2-billion...