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Pricey jeans maker True Religion files for bankruptcy protection

Pricey jeans maker True Religion files for bankruptcy protection

Upscale jeans maker True Religion Apparel Inc. said Wednesday that it filed for bankruptcy reorganization, making it the latest Southern California apparel firm to falter as people embrace online shopping.

The once-trendy manufacturer also was frayed by design missteps and boring store displays as fickle shoppers sought out the next new thing.

True Religion said that in tandem with filing under Chapter 11 of the bankruptcy laws, its owner, TowerBrook Capital Partners, a private equity firm, reached a proposed deal with lenders to slash True Religion’s debt by about three-quarters as it continues operating.

“We are taking an important step to reduce our debt, reinvigorate...

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