Cable TV providers will continue to struggle to hang on to customers amid increasing competition from satellite TV, telephone companies offering TV channels -- and lower cost online video services, according to a new report.
Pay-television penetration hit a high-water mark in 2009 when nearly 82% of homes in the U.S. had a pay-TV subscription, according to PricewaterhouseCoopers' Global Entertainment and Media Outlook report released late Tuesday.
The number of pay-TV subscriptions is expected to grow to nearly 108 million homes in the U.S. by the end of 2018, the report found. Formation of new homes will help fuel the expansion.
Nonetheless, the consulting firm...