Howard D. Schultz

This $1,499 gadget hopes to do for tea what Keurig did for coffee

This $1,499 gadget hopes to do for tea what Keurig did for coffee

Monica Shih has a pasta maker, an air fryer, a deep fryer, an ice-cream machine and a popcorn maker in her kitchen. But her most expensive culinary gadget by far is her Teforia tea infuser, which retails for $1,499. She considers it an “investment.”

“I’m a huge tea drinker,” said the 42-year-old stay-at-home mom from Seattle. “I felt like it was something I would use every day.”

Jordan Peimer, 57, an arts administrator from San Diego, decided a Teforia was worth the cost considering how serious he is about tea.

“I like the idea of being able to get the most out of the actual tea itself,” Peimer...

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