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John Paul DeJoria
Drag racing's Alexis DeJoria finding her groove with another win
Drag racing's Alexis DeJoria finding her groove with another win

There's an old saying in motor racing that money buys speed, but even that wasn't enough at first for drag racer Alexis DeJoria. DeJoria, 36, is the daughter of billionaire John Paul DeJoria, co-founder of the Paul Mitchell hair care products company and owner of tequila maker Patron Spirits. Alexis DeJoria races funny cars, one of the two elite classes of 300-mph dragsters in the National Hot Rod Assn., and she struggled her first two years in the sport's premier Mello Yello Series. It's one thing to have a powerful dragster. But success in the NHRA requires much more, including superlative reaction skills at the starting line, the ability to correct a wayward...

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