Mark G. Parker

Nike will start selling sneakers through Amazon

Nike will start selling sneakers through Amazon

Nike Inc. said it will sell some of its sneakers through e-commerce giant Amazon.com Inc., part of a plan to make its swoosh-branded products available more places online.

Shoppers already can find Nike goods on Amazon, but they are sold by third-party sellers. Nike said the new partnership with Amazon will help it better control its brand's presentation on the site. Only a small selection of shoes, clothing and accessories will be available at first, but Nike may sell more products on the platform if the test is successful.

“We're in the early stages, but we really look forward to evaluating the results,” Nike Chief Executive Mark Parker said in a conference call late...

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