Sports
L.A. Marathon live updates: Kirui wins men's race; Lehonkova takes women's marathon
Topics

Robert A. Iger

He's the creative force bringing 'Star Wars' to Disney's theme parks

He's the creative force bringing 'Star Wars' to Disney's theme parks

The gig: Scott Trowbridge, 50, is creative portfolio executive at Walt Disney Imagineering, which makes him the innovation guru assigned to expand the $4-billion "Star Wars" franchise throughout the Disney theme parks. That assignment includes devising new "Star Wars"-inspired merchandise, food and drink ideas and overseeing the 14-acre "Star Wars" expansion that will soon be under construction at Disneyland and at Disney's Hollywood Studios near Orlando, Fla.

Feeling the pressure: Walt Disney Chief Executive Robert Iger challenged Trowbridge and his team to build something ambitious. And Trowbridge knows that every...

Loading
62°