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ABC sells all its Oscar ad time; advertisers brace for political speeches

ABC sells all its Oscar ad time; advertisers brace for political speeches

ABC Television network is collecting about $2 million for each 30-second advertising spot in the upcoming 89th Academy Awards broadcast — a healthy boost over last year’s prices.

Burbank-based ABC, a unit of Walt Disney Co., announced Friday that it had sold all its commercial inventory for the Feb. 26 awards gala at the Dolby Theatre in Hollywood. The program will be hosted by ABC comedian Jimmy Kimmel.

Last year, the show was mired in controversy because of the lack of diversity among the award nominees. In 2016, ABC sold its ad inventory for an average of $1.72 million per 30 second spot, according to a survey of advertising buyers by Kantar Media, which tracks...

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