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Discovery Communications, Inc.
Discovery boosts its stake in Hub Network
Discovery boosts its stake in Hub Network

Discovery Communications has increased its ownership stake in a children's channel known as the Hub Network and plans to rebrand it as Discovery Family with hopes of appealing to a wider audience. The Burbank-based channel, launched four years ago, was a 50-50 joint venture with toy maker Hasbro Inc. The companies set out with an ambitious mission to invade the children's TV market, which long has been dominated by Walt Disney Co. and Nickelodeon parent Viacom Inc. The Hub, which was stocked with Hasbro-produced programming, has been profitable. Several shows have mustered an audience, including "My Little Pony" and "Littlest Pet Shop." The channel also...