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AT&T's DirecTV Now streaming service is targeting cord-cutters and young adults

AT&T's DirecTV Now streaming service is targeting cord-cutters and young adults

AT&T on Monday unveiled its streaming service, DirecTV Now, with hopes of enticing young adults and budget-conscious customers with a less expensive bundle of live television networks.

The DirecTV Now streaming service launches Wednesday with such premium brands as AMC, ESPN, Fox News, HGTV, NBC and Nickelodeon.  

The service is designed to appeal to consumers who are part of the estimated 20 million households in the U.S. without a pay-TV subscription, and to those who watch entertainment mainly on mobile phones.

The TV channel bundles — available through an app, streaming device or Web...

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