Ticketmaster

Taylor Swift's Ticketmaster 'Verified Fan' initiative sparks controversy

Taylor Swift's Ticketmaster 'Verified Fan' initiative sparks controversy

On the surface, pop star Taylor Swift’s ticketing announcement seems simple enough — exciting, even.

“Taylor Swift is committed to getting tickets into the hands of fans … NOT scalpers or bots,” reads the statement on Ticketmaster’s site. “So she's collaborating with Ticketmaster #VerifiedFan to create an exclusive program to help YOU get the best access to tickets in North America, in a really fun way.”

The blowback on the so-called Verified Fan initiative, though, has been swift and not-always fun, with fans and industry onlookers debating the merits of a relatively new Ticketmaster strategy that aims to recognize Swift’s fans for their devotion — and their willingness to...

EDITION: California | U.S. & World
64°