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Sergio Marchionne

Fiat hopes new 500X pulls brand out of sales slump

DETROIT Five years after Fiat was reintroduced in America the brand is still struggling to find its footing among American consumers. What's wrong? Well, for starters, the lovable, stylish Italian brand has run headfirst into two industry trends: Americans are enjoying the lowest gas prices in years and that is accelerating a movement away from cars towards a preference for crossovers and SUVs. It also doesn't help that until June Fiat dealers could only offer three cars: The Fiat 500 minicar, the all-electric 500e and the quirky, polarizing 500L. What's more, the 500 was designed in Italy for Europeans and was adapted for Americans and that's never the best recipe...

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