Adobe Systems Inc.

Photoshop is hard to learn. Adobe thinks artificial intelligence can help

Photoshop is hard to learn. Adobe thinks artificial intelligence can help

A teary-eyed Mala Sharma felt vindicated as she stood outside a school for impoverished children in India. A student had snatched the Adobe Systems executive’s iPad and had a go with the company’s simplest video editing program. He nailed it, creating a quick video that Sharma said amused his teacher and peers.

For years, Adobe has been the dominant provider of expensive editing tools to professional content producers. But the recent experience in India with her company’s newer, consumer-oriented app showed Sharma firsthand the value of expanding efforts to make tools approachable to anyone.

“I stood there with tears in my eyes because I felt like in...

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