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Apple Inc.
Apple buys British analytics company Semetric, gains music data tool
Apple buys British analytics company Semetric, gains music data tool

Apple has purchased the start-up Semetric, gaining music analytics and other valuable data gathered by the British company. The deal means Apple will get access to Semetric's Musicmetric Pro dashboard, which tracks billions of online interactions, including on social media and streaming music services, for millions of musical entities. For instance, Musicmetric shows how many new followers an artist received on Facebook and Twitter yesterday, the artist's top-played songs, fan rank and fan demographics such as gender and place of residence. On its website, Musicmetric says its Pro dashboard "is the world's most powerful music analytics tool around." ...

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