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Demand Media buys Saatchi Art, names Sean Moriarty as CEO
Demand Media buys Saatchi Art, names Sean Moriarty as CEO

Demand Media Inc., the Santa Monica company behind websites such as eHow.com and Livestrong.com, added Saatchi Art to its collection for $17 million and named the start-up’s top executive as its CEO. Sean Moriarty said he would bring focus, experience and fresh eyes to the once wildly growing Web content creator. Traffic to Demand’s websites shrank dramatically shortly after the company went public in 2011 as they started appearing lower in Web search results because of changes to Google’s ranking system. Demand has been attempting to pull itself back up in recent months. It has trimmed ancillary businesses and begun to redesign top-performing websites to make them less...

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