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Snap Inc.

The thinking behind Snapchat's sports and weather filters

The thinking behind Snapchat's sports and weather filters

Examples from Weather Co. and ScoreStream show dynamic geofilters, or small informational banners overlaid on images. (Los Angeles Times photo illustration)

Snapchat isn’t a resource many turn to for weather and sports scores, but it’s spending increasing amounts of money on licensing deals to give users such information.

For Snapchat, the intention isn’t so much about helping people figure out how to dress that day or how their favorite team is doing. Rather, Snapchat’s aim is more interpersonal: It’s loading up on real-time data from third parties so people can provide more context about their lives to friends.

That selfie of you sweating means more when people can...

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