Busch Gardens Orlando

SeaWorld attendance keeps dropping, and its stock falls 7%

SeaWorld attendance keeps dropping, and its stock falls 7%

SeaWorld has been unable to reverse its falling attendance, reporting Tuesday that visitation dropped 4% during the first half of the year, with its San Diego and Orlando, Fla., parks hit hardest.

Shares of SeaWorld Entertainment Inc. sank 7.5% to $12.28 around 11:30 a.m. Pacific.

Although attendance showed a slight uptick during the second quarter, that was largely the result of the Easter holiday falling within that quarter. (Last year, Easter was in the first quarter.) A more apt comparison, SeaWorld said, is to look at performance during the first six months of 2017, when 353,000 fewer people visited its parks.

SeaWorld blamed the slumping attendance in San Diego...

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