When the average Mexican family visits California, they probably hop in a car for a jaunt across the border. But California tourism officials who traveled here with Gov. Jerry Brown this week have their sights set on a more high-flying clientele.
They want visitors boarding planes to destinations such as San Francisco, cruising through Napa vineyards in rental cars and skiing the slopes at Lake Tahoe.
To increase the number of airborne tourists, California officials Monday signed an agreement with Aeromexico, the country's largest airline, to mount a $400,000 advertising campaign for Golden State vacations.
The pact, which will build on $1 million in television...