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Google revenue falls short of estimates as ad prices decline
Google revenue falls short of estimates as ad prices decline

Google Inc. is finding it harder to keep up with a broad shift to advertising on mobile phones, with sales falling short of estimates. Revenue, excluding sales passed on to partners, was $12.2 billion in the first quarter, falling short of a projection by analysts for $12.3 billion, according to data compiled by Bloomberg. Google's audience is steadily migrating to smartphones, where the company gets less money for marketing spots than on desktops and tablets. Facebook Inc. and other rivals are also challenging Google's dominance in the online market. Even though the world's biggest search provider is getting more advertisers to buy promotions, with total volume rising 26 percent, the...

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