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Ross Levinsohn
Why Yahoo is in trouble, in six words
Why Yahoo is in trouble, in six words

In a New York Times story about the firing of Yahoo chief operating officer Henrique de Castro, there appears the following passage: "In the end, the whole misadventure might not matter unless [Yahoo CEO Marissa] Mayer is able to redirect the company away from its failing core business of selling display ads." (Emphasis ours.) Really? Yahoo's "core business" is selling ads? That's like saying Target's core business is running checkout lines. One would have thought that Yahoo's core business is developing and hosting websites and services that (it is hoped) attract an ever-increasing population of devoted users and on which -- if they're...

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