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James Spader
Wait for it: Fall TV season sees big delayed-viewing boosts
Wait for it: Fall TV season sees big delayed-viewing boosts

Call it "must-wait TV." More viewers are recording shows or watching them on video on demand instead of watching live TV. The good news for the networks is that it means the shows are getting bigger audiences than traditional ratings would suggest. The bad news is that not all advertisers are paying for those viewers who watch TV on their own schedule, but the networks are slowly getting some advertisers to pony up for those eyeballs too. On Monday, Nielsen released delayed-viewing numbers for the entire 2013-14 season. In some cases, hit shows got bigger. The top-line example is "The Big Bang Theory," the most popular series on television, which averages a huge...

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