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Miranda Kerr

Frame knows its denim is fit for Melrose Place

Frame knows its denim is fit for Melrose Place

Swedes Erik Torstensson and Jens Grede shook up the saturated denim industry in 2012 when they started their label Frame, but one pair of $200 skinny stretch jeans called Le Skinny de Jeanne changed everything for their young brand.

The style was worn by models Miranda Kerr, Karlie Kloss, Rosie Huntington-Whiteley and other fashion influencers who helped turn the Los Angeles-made Frame into a thriving multimillion-dollar fashion business selling denim and ready-to-wear pieces for men and women.

And on Thursday, the label, which has its headquarters in Culver City, opened its first brick-and-mortar store on Melrose Place in Los Angeles.

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