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A Crumbs revival: Lemonis to reopen select stores in L.A., elsewhere
A Crumbs revival: Lemonis to reopen select stores in L.A., elsewhere

The closed Crumbs Bake Shop Inc. store on Larchmont Boulevard in Los Angeles, along with a handful of others across the country, soon will be back in business -- with a new line of desserts as part of a revamped game plan. The new Crumbs will offer gluten-free and vegan desserts to go along with its large, trademark Crumbs cupcakes, said Marcus Lemonis, who heads an investor group that is acquiring the chain. "Every store will have a different product offering to match its market," said Lemonis, who heads Camping World and Good Sam Enterprises and stars on CNBC's "The Profit" TV series. He said he is determined to reopen at least 27 high-end, specialty...

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