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Universal Music Group taps YouTube talent with new record label
Universal Music Group taps YouTube talent with new record label

Universal Music Group is looking to the world's most popular online video site for its new stars. The music giant has partnered with TV producer Brian Robbins and music entrepreneurs Russell Simmons and Steve Rifkind to form a new record label focused on acts that have already earned popularity on YouTube. The label, called Awesomeness Music, already counts artists such as singing sister sextet Cimorelli and singer-songwriter Niykee Heaton. Rifkind said Awesomeness is set to sign two new artists in the next two to three weeks. "We want to show the world that there's a new way of doing business," said Rifkind, best known for founding Loud Records and SRC Records....

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