Classical Music

How Beethoven for all and A-list alliances keep the Music Academy of the West thriving after 70 years

How Beethoven for all and A-list alliances keep the Music Academy of the West thriving after 70 years

Santa Barbara suits Scott Reed. A fit, life-long swimmer, his perfectly tailored crisp white shirt and clean-cut red hair pop against the seaside city’s bright blue sky.

To look at him, you’d never know he got the job that led to him becoming president and chief executive of the Music Academy of the West, the venerable Santa Barbara classical music institution, by knocking on the front door of the place.

It was the late 1990s and he was a senior music student at UC Santa Barbara, where he’d come to the conclusion that although he loved music and wanted it to be an integral part of his life, he was more interested in a career in business than performance.

He had heard...

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