Who benefited most from Sunday’s 59th Grammy Awards telecast?
That depends on which yardstick you use, but as usual the artists who scored performance slots generally experienced bigger immediate sales gains over actual award winners. The lucky few who won and performed during the telecast were rewarded handsomely.
English pop star Ed Sheeran’s total song sales jumped more than 37,000 units, or 166%, following his appearance on the show, leading the pack of musicians whose sales experienced the greatest increases, according to BuzzAngle’s post-Grammy sales report. Sheeran sold a total of 59,000 songs on Sunday.
The sales monitoring service compared average...