Taylor Swift

On Taylor Swift's 27th birthday, AT&T announces new media outlet: Taylor Swift NOW

On Taylor Swift's 27th birthday, AT&T announces new media outlet: Taylor Swift NOW

Taylor Nation is about to get its own media outlet, courtesy of broadcasting conglomerate AT&T. And on Taylor Swift’s 27th birthday, no less.

In news announced Tuesday morning, the superstar singer and songwriter confirmed via a press release and promotional video that she has teamed with AT&T to launch Taylor Swift NOW, a so-called new video experience available on demand through the corporation’s many holdings, including DirectTV and U-Verse, as well as to eligible wireless customers.

What sort of Swiftian propaganda will be broadcast on her outlet? According to the AT&T announcement, programming will consist of...

53°